sevan design communication

Sevan Demirdjian was born in 1960
and studied at the Higher Institute
of Applied Arts in Paris.
From 1985 to 1987 she worked as a
freelance graphic designer before
founding her own studio.

Her clients are drawn mainly from
the world of the arts, including
the Orsay Museum, the French Museums
Organization, the Paris Opera
as well as commissions for the French
overseas tourist board, BNP Paribas
and Dalloz publications.

For the past 14 years Sevan Demirdjian
has produced all of the graphics
associated with the Val-de-Marne
National Dance Biennial and for
the last five years has been
responsible for the visual identity
of the Beauvais Theatre.

In 2005 she won the gold prize in
the cultural section of the China
International Poster Biennial and
in 2006 the bronze award at
the eighth International Poster
Triennial held in Toyama, Japan.
In addition, she has been chosen
to develop a visual identity for
the Year of Armenia in France
that will be held during 2006-2007.

Approach to typography

"In the beginning I was fascinated
by the minimalism of the geometric
forms: the seriousness of a black
square on a white background or
the cosmic attraction of a white
dot on a black background.

Typography was reduced to its role
as a source of information, as a
conveyor of text. Either that or it
functioned as a word-picture.

Progressively, letters began to
become an element in their own
right, an expression of what was
essential. Reworked, redesigned,
invented then reinvented,
manipulated, colored then placed
in context they become theatrical
when used for a theatre poster,
choreographed when used for dance."